Charnwood Brewery creates special Rocket ale

To celebrate LOROS Hospice’s 2021 flagship fundraising event Rocket Round Leicester, a Loughborough brewery has launched an incredible ‘It’s Not Rocket Science’ golden ale. A percentage of the proceeds will be donated to LOROS Hospice to enable them to care for over 2,500 terminally ill patients and their families across Leicester, Leicestershire and Rutland each year.

Charnwood Brewery have specially brewed the beer in time for LOROS Hospice’s 10-weeks of incredible trail, events and adventure this summer. From 19th July, 40 giant Rocket sculptures will weave a trail of discovery across the city as part of Leicester’s biggest public art event. Rocket Round Leicester trail-goers will navigate Leicester’s streets and open spaces in a mission to see the technicolour sculptures, designed by local and national artists.

Featured on the It’s Not Rocket Science label are just 3 of the 40 different Rocket Round Leicester sculpture designs. Artwork features Scorpius, an abstract design by local artist Tim Fowler, alongside Megan Evan’s scrumptious Rocky Road inspired design and Jina Gelder’s Laika design which showcases Astro-dogs in outer-space.

Bottles of the golden ale will be available to purchase in gift set boxes of three from the Rocket Round Leicester Trail Hub shop in Highcross (upper mall) between for 3 weeks in August: Monday 2nd to Sunday 8th Aug, Tuesday 10th Aug to Monday 16th Aug and Wednesday 18th to Tuesday 24th Aug.

Andrea Reed, Head Brewer at Charnwood Brewery said, “It’s been really exciting to be involved with Rocket Round Leicester project.

“It has given me the chance to try a new recipe and I’m really pleased with the beer, I hope all LOROS supporters are too!”

LOROS representatives and Rocket Round Leicester Sponsors and Partners were treated to an exclusive taste of the ale from LOROS’ very own Care for a Drink mobile drinks service last week. An exciting new initiative from the hospice, Care for a Drink can be hired for private and community events. Serving a selection of beverages to suit your event, all proceeds go towards patient care.

Laura Betts, Fundraising Manager at LOROS Hospice adds, “We’re absolutely over-the-moon to partner with Charnwood Brewery to create It’s Not Rocket Science for the trail.

“The support from the local community has been incredible and we cannot wait for trail-goers to try our special ale this summer!”

For more information on Rocket Round Leicester, visit

To keep up to date with the Rocket Round Leicester trail and events, follow @RocketRoundLeicester across social media.

Find out more about Charnwood Brewery here.

Rocket Round Leicester

Rocket Round Leicester